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Volumn 8, Issue 12, 1989, Pages 963-974

MBAs' changing attitudes toward marketing dilemmas: 1981-1987

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0001381991     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/BF00383433     Document Type: Article
Times cited : (41)

References (39)
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    • Bennett, A.: 1988, ‘Ethics Codes Spread Despite Skepticism’, The Wall Street Journal (July 15), 15.
  • 4
    • 84935832865 scopus 로고    scopus 로고
    • Brenner, S. and E. Molander: 1977, ‘Is the Ethics of Business Changing?’, Harvard Business Review (January/February), 57–71.
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    • ‘Business Bulletin: Business Undergrads’, The Wall Street Journal (September 4, 1986), 1.
  • 7
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    • Carroll, A. B.: 1975, ‘Managerial Ethics: A Post Watergate View’, Business Horizons (April), 79.
  • 9
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    • ‘The Copper-7's Costly Legacy’, Time (September 26, 1988), 61.
  • 10
    • 84935835198 scopus 로고    scopus 로고
    • Clayton, M.: 1987, ‘Corporate Snooping Big Business: US Firms Paying More Attention to Intelligence from Competition’, The Houston Post (November 29), 1D, 3D.
  • 14
    • 84935923321 scopus 로고    scopus 로고
    • Ferrell, O. C. and K. M. Weaver: 1978, ‘Ethical Beliefs of Marketing Managers’, Journal of Marketing, 69–73.
  • 23
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    • ‘Labor Letter: Ethics Training Gets a Boost at Many Companies’, The Wall Street Journal (September 9, 1986), 1.
  • 24
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    • Lee, J. W. and T. Reuschling: 1973, ‘Orientation for Black Salesmen in Predominantly White Sales organizations’, Training and Development Journal, November, 16–19.
  • 27
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    • Mangan, D.: 1988, ‘None of Your Secrets are Safe’', Venture (February), 61–67.
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    • Rohatyn, F. G.: 1987, ‘Ethics in America's Money Culture’, The New York Times (June 3).
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    • Ross, I.: 1980, ‘How Lawless Are Big Companies?’, Fortune (December 1), 56–64.
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    • Schellhardt, T. D.: 1988, ‘What Bosses Think about Corporate Ethics’, The Wall Street Journal (April 6), 21.
  • 35
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    • Schmitt, R. B.: 1988, ‘Singers Get Green Light to Sue Imitators;’ The Wall Street Journal (August 19), 17.
  • 36
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    • Schwadel, F.: 1988, ‘Lowest-Price Claims in Ads Stir Dispute’, The Wall Street Journal (August 12), 17.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.