-
2
-
-
0002866667
-
Evaluating service encounters: the effects of physical surroundings and employee responses
-
April
-
Bitner, M.J. (1990), “Evaluating service encounters: the effects of physical surroundings and employee responses”, Journal of Marketing, Vol. 54, April, pp. 69-82.
-
(1990)
Journal of Marketing
, vol.54
, pp. 69-82
-
-
Bitner, M.J.1
-
3
-
-
84986158626
-
Servicescapes: the impact of physical surroundings on customers and employees
-
April
-
Bitner, M.J. (1992), “Servicescapes: the impact of physical surroundings on customers and employees”, Journal of Marketing, Vol. 56, April, pp. 57-71.
-
(1992)
Journal of Marketing
, vol.56
, pp. 57-71
-
-
Bitner, M.J.1
-
5
-
-
0001260160
-
Dimensions of marital roles in consumer decision making
-
May
-
Davis, H.L. (1970), “Dimensions of marital roles in consumer decision making”, Journal of Marketing Research, May, pp. 168-77.
-
(1970)
Journal of Marketing Research
, pp. 168-177
-
-
Davis, H.L.1
-
7
-
-
0003608991
-
-
8th ed., Prentice Hall, London
-
Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation, and Control, 8th ed., Prentice Hall, London.
-
(1994)
Marketing Management: Analysis, Planning, Implementation, and Control
-
-
Kotler, P.1
-
9
-
-
0003711260
-
-
Prentice Hall, Englewood Cliffs, NJ
-
Lovelock, C.H. (1984), Services Marketing, Prentice Hall, Englewood Cliffs, NJ.
-
(1984)
Services Marketing
-
-
Lovelock, C.H.1
-
10
-
-
44949245458
-
Compatibility management: customer-to-customer relationships in service environments
-
Martin, C.L. and Pranter, C.A. (1989), “Compatibility management: customer-to-customer relationships in service environments”, Journal of Services Marketing, Vol. 3, pp. 5-15.
-
(1989)
Journal of Services Marketing
, vol.3
, pp. 5-15
-
-
Martin, C.L.1
Pranter, C.A.2
-
14
-
-
0001934448
-
Planning the service encounter
-
Czepiel, J.A. and Solomon, M.R. (Eds), Lexington Books, New York, NY
-
Schostack, G.L. (1985), “Planning the service encounter”, in Czepiel, J.A. and Solomon, M.R. (Eds), The Service Encounter, Lexington Books, New York, NY, pp. 243-54.
-
(1985)
The Service Encounter
, pp. 243-254
-
-
Schostack, G.L.1
-
15
-
-
0442286555
-
-
Teare, R. Moutinho, L. and Morgan, N. (Eds), Cassell Educational, London
-
Teare, R., Moutinho, L. and Morgan, N. (Eds) (1990), Managing and Marketing Services in the 1990s, Cassell Educational, London.
-
(1990)
Managing and Marketing Services in the 1990s
-
-
-
16
-
-
0004005908
-
-
Prentice Hall, London
-
Tuan, Y-F. (1974), Topophilia, Prentice Hall, London.
-
(1974)
Topophilia
-
-
Tuan, Y.-F.1
-
18
-
-
84970090869
-
Cultural change and contemporary holiday making
-
Urry, J. (1988), “Cultural change and contemporary holiday making”, Theory, Culture and Society, Vol. 5, pp. 35-55.
-
(1988)
Theory, Culture and Society
, vol.5
, pp. 35-55
-
-
Urry, J.1
|