Re-innovation and robust designs: Producer and user benefits

Journal of Marketing Management

Volumn 3, Issue 3, 1988, Pages 372-387

  Rothwell, Roy ^a   Gardiner, Paul ^a  

^a UNIVERSITY OF SUSSEX   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001157542     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1988.9964053     Document Type: Article

References (6)

1. The Boston Consulting Group (1972), Perspectives on Experience, Boston, USA.
2. Rothwell, R. (1986), “Innovation and re-innovation: a role for the user”, Journal of Marketing Management, 2 (2), Winter.
3. Rothwell, R. and Gardiner, P. (1984), “Design and competition in engineering”, Long Range Planning, 17 (3), pp. 78-91.
4. Rothwell, R. and Gardiner, P. (1985), “Innovation, re-innovation and the role of the user: a case study of British hovercraft development”, Technovation, 4 (4).
5. Canon Laser Copier (1986), In-house publication.
6. Wheeler, R. L. (1983), The British Hovercraft Corporation’s API-88 Hovercraft AIAA-83-0634, AIAA/SNAME/ASNE, 7th Marine Systems Conference, New Orleans.