What distinguishes the top performing new products in financial services

The Journal of Product Innovation Management

Volumn 11, Issue 4, 1994, Pages 281-299

  Cooper, Robert G ^a   Easingwood, Christopher J ^a   Edgett, Scott ^a   Kleinschmidt, Elko J ^a   Storey, Chris ^a  

^a NONE

Author keywords

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Indexed keywords

EID: 0001092164     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1016/0737-6782(94)90084-1     Document Type: Article

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