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Volumn 18, Issue 9-10, 1988, Pages 595-609

The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years

(2) Bretl, Daniel J a Cantor, Joanne a

a UNIVERSITY OF WISCONSIN MADISON (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000949166 PISSN: 03600025 EISSN: 15732762 Source Type: Journal
DOI: 10.1007/BF00287963 Document Type: Article

Times cited : (177)

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- Hennessee, J. A., & Nicholson, J. NOW says: TV commercials insult women. New York Times Magazine, 1972, pp. 12–13, 48–51.

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16
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- Sex roles in TV commercials
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17
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.