Olfaction as a cue for product quality

Marketing Letters

Volumn 3, Issue 3, 1992, Pages 289-296

  Bone, Paula Fitzgerald ^a   Jantrania, Swati ^b  

^a WEST VIRGINIA UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Hedonics; Olfaction; Product Judgments

Indexed keywords

EID: 0000929652     PISSN: 09230645     EISSN: 1573059X     Source Type: Journal    
DOI: 10.1007/BF00994136     Document Type: Article

References (11)

1. A Closer Look at Classical Conditioning
2. The Sorting Rule Model of the Consumer Product Evaluation Process
3. Affect and Memory: Effects of Pleasant and Unpleasant Odors on Retrieval of Happy and Unhappy Memories
4. Laird, Donald A. (1932). “How the Consumers Estimate Quality by Subconscious Sensory Impressions: With Special Reference to the Role of Smell,”Journal of Applied Psychology June, 241–246.
5. Research Reveals How Marketer's Can Win by a Nose
6. Cognition and Olfaction: A Review
7. A Critical Appraisal of Demand Artifacts in Consumer Research