The signaling impact of low introductory price on perceived quality and trial

Marketing Letters

Volumn 8, Issue 3, 1997, Pages 251-259

  Dawar, Niraj ^a,c   Sarvary, Miklos ^b  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b STANFORD UNIVERSITY   (United States)

^c INSEAD   (Canada)

Author keywords

Economic signaling; Experiments; Perceived Quality; Price

Indexed keywords

EID: 0000782063     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007963128115     Document Type: Article

References (13)

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