Product acceptance by middleman in export channels

Journal of Business Research

Volumn 12, Issue 2, 1984, Pages 227-240

  Angelmar, Reinhard ^a   Pras, Bernard ^b  

^a INSEAD   (France)

^b UNIVERSITÉ PARIS OUEST NANTERRE LA DÉFENSE   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000756363     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(84)90008-0     Document Type: Article

References (25)

1. An attempted integration of the literature on the export Behavior of Firms
2. Business Week
3. Can you standardize multinational marketing?
4. Validation of discriminant analysis in marketing research
5. Techniques in market measurement The jackknife
6. Modeling supermarket product selection
7. Export-oriented product adaptation—Its patterns and problems
8. Multinational product planning Strategic alternatives
9. Perspectives for distribution programming
10. New product distribution—An analysis of supermarket buyer decision
11. Data analysis, including statistics
12. Acceptance of new food products by distributors
13. Bias phenomenon attendant to the marketing of foreign goods in the US
14. How multinationals view marketing Standardization
15. Relationship between salesperson performance and understanding of customer decision making