Path dependencies and the long-term effects of routinized marketing decisions

Marketing Letters

Volumn 9, Issue 3, 1998, Pages 247-268

  Farris, Paul ^a   Verbeke, Willem ^b   Dickson, Peter ^c   Van Nierop, Erjen ^b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Budgeting; Path dependencies; System dynamics

Indexed keywords

EID: 0000731842     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008068105807     Document Type: Article

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