The focus group interview: A method for assessing users' evaluation of library service

College and Research Libraries

Volumn 52, Issue 4, 1991, Pages 352-359

  Widdows, Richard ^a   Hensler, Tia A ^b   Wyncott, Marlaya H ^a  

^a PURDUE UNIVERSITY   (United States)

^b Customer Satisfaction Systems ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000697278     PISSN: 00100870     EISSN: None     Source Type: Journal    
DOI: 10.5860/crl_52_04_352     Document Type: Article

References (44)

1. John Van Maanen, ed., Qualitative Methodology (Newbery Park, Cal.: Sage, 1983), passim.
2. Rader Hayes, "Qualitative Research Designs and Issues: Alternative Methodologies for Consumer Research," in Proceedings, 34th Annual Conference of the American Council on Consumer Interests, ed., Vickie Hampton (Columbia, Mo.: American Council on Consumer Interests, 1986), 72-75.
3. Thomas L. Greenbaum, The Practical Guide to Focus Group Research (Lexington, Mass.: Lexington, 1988), passim.
4. Kenneth E. Runyon and David W. Stewart, Consumer Behavior and the Practice of Marketing, 3rd ed. (Columbus, Ohio: Merrill, 1987).
5. Robert K. Merton, "The Focused Interview and Focus Groups: Continuities and Discontinuities," Public Opinion Quarterly 51:550-66 (Winter 1987).
6. David L. Morgan and Margaret T. Spanish, "Focus Groups: A New Tool for Qualitative Research," Qualitative Sociology 7(3):253-70 (Fall 1984).
7. Runyon and Stewart, Consumer Behavior, p.38.
8. Theodore J. Gage, "Theories Differ on Use of Focus Group," Advertising Age 51(1):19-22 (Feb. 4, 1980).
9. "L'Eggs Success Grow from Rumpled Bit of Cloth," Marketing News, Dec. 29, 1978, p.9.
10. Del I. Hawkins, Roger J. Best, and Kenneth A. Coney, Consumer Behavior, 3rd ed. (Piano, Tex.: Business Publications, 1986).
11. Jeffrey A. Tracthenberg, "Listening the Old-Fashioned Way," Forbes 140(2):202-04 (Oct. 5, 1987).
12. George J. Szybillo and Robert Berger, "What Advertising Agencies Think of Focus Groups," Journal of Advertising Research 19(3):29-33 (June 1979).
13. Myril D. Axelrod, "Marketers Get an Eyeful When Focus Groups Expose Products, Ideas, Images, Ad Copy, Etc. to Consumers," Marketing News 8(16):2-4 (Feb. 28, 1975).
14. Eleanor Holtzman, "Love, Sex, and Intent to Buy," paper presented at the Sixth Annual Conference of the Association for Consumer Research, 1975.
15. Deborah Johnson, "The Shopping Crisis: The Focus Group Method as a Way to Examine Changing Trends," paper presented at the Sixth Annual Conference of the Association for Consumer Research, 1975.
16. Jane Templeton, "Research as Giraffe: An Identity Crisis," in Proceedings, Sixth Annual Conference of the Association for Consumer Research, V.3, ed., Beverlee Anderson, (Provo, Utah: Assn. for Consumer Research, 1975).
17. David B. McCall, "What Agency Managers Want from Research," Journal of Advertising Research 14(4):7-10 (Aug. 1974).
18. Judith Coche and Janice Goldman, "Brief Group Psychotherapy for Women after Divorce: Planning a Focussed Experience," Journal of Divorce 3(2):153-60 (Winter 1979).
19. Anthony Pramualratana, Napaporn Havanon, and John Knodel, "Exploring the Normative Base for Age at Marriage in Thailand: An Example from Focus Group Research," Journal of Marriage and the Family 47(1):203 (Feb. 1985).
20. Dana G. Rinehart, "How One City Tests Pulse of the Community: Focus Groups Use Business Technique to Discover 'Glitches,'" Nation's Cities Weekly 9(1):3 (Nov. 10, 1986).
21. Lorna Opatow, "Consumer Affairs Research: An Overview of the Use of Research to Enhance the Consumer Affairs Department," Mobius 6(1):4-6 (Spring 1987).
22. Peggy Scribner, "Through the Looking Glass," Mobius 6(1):8-12 (Spring 1987).
23. Charles Keown, "Focus Group Research: Tool for the Retailer," Journal of Small Business Management 21:59-65 (Apr. 1983).
24. Roger W. Hutt, "The Focus Group Interview: A Technique for Counseling Small Business Clients," Journal of Small Business Management 17:15-19 (Jan. 1979).
25. Joshua Hyatt, "Ask and You Shall Receive," Inc. 11:90-100 (Sept. 1989).
26. Gail Bronson, "Focus Groups for Lawyers," Forbes 140(1):148 (Sept. 21, 1987).
27. Eddy Hogan, Timothy Jewell, Jean Reese, and Karen Starr, "Seeing Is Believing: Microsoft's Fourth International Conference on CD-ROM," Library Hi Tech News 61:1-8 (June 1989).
28. Aurelia Montana, "User Reactions to an Online Search Assistance System," Canadian Journal of Information Science 14:16-31 (Sept. 1989).
29. Sharon W. Schwerzel, Susan V. Emerson, and David L. Johnson, "Self-evaluation of Competencies in Online Searching by End-users after Basic Training," Proceedings of the 45th ASIS Annual Meeting 19:17-21 (Oct. 1982).
30. Karen Markey, "Thus Spake the OPAC User," Information Technology and Libraries 2(4):381-87 (Dec. 1983).
31. Karen Markey, "Offline and Online User Assistance for Online Catalog Searchers," Online 8:54-66 (May 1984).
32. See also Neal K. Kaske and Nancy P. Sanders, "Evaluating the Effectiveness of Subject Access: The View of the Library Patron," Proceedings of the 43rd ASIS Annual Meeting 17:5-10 (Oct. 1980).
33. Karen Markey, "Online Catalog Use: Results of Surveys and Focus Group Interviews in Several Libraries. Final Report," (Washington, D.C.: Council on Library Resouces, 1983) ERIC Ed231403.
34. Jean Ward, Kathleen A. Hansen, and Douglas M. McLoed, "The News Library's Contribution to Newsmaking," Special Libraries 79(2):143-47 (Spring 1988).
35. Robert Burroughs, "Book Publishers Focus on Librarian Focus Groups," Library Journal 114:48-49 (Mar. 15, 1989).
36. Robert Sevier, "Conducting Focus Group Research," Journal of College Admissions 4-9 (Winter 1989).
37. David L. Morgan, Focus Groups as Qualitative Research (Newbury Park, Calif.: Sage, 1988), passim.
38. Richard A. Krueger, Focus Groups: A Practical Guide for Applied Research (Newbury Park, Calif.: Sage, 1988), passim.
39. Greenbaum, Practical Guide, 1988, passim.
40. Richard L. Funkhauser, Patricia Kantner, and Gordon T. Law, "A Report of a Survey of the Purdue University Faculty and Students Regarding Their Perceptions of the Purdue University Libraries and Its Collections, Services and Staff," in-house report by University Library Committee, February 1989, p.D-1-D-3. Copy obtainable from Dean of University Libraries, Purdue University.
41. Sevier, "Conducting Focus Group Research," p.6.
42. Hawkins, Best, and Coney, Consumer Behavior, p.716.
43. Sevier, "Conducting Focus Group Research," p.9.
44. Szybillo and Berger, "What Advertising Agencies Think of Focus Groups," p.30.