Professional Football Sponsorship - Profitable or Profligate?

International Journal of Advertising

Volumn 14, Issue 2, 1995, Pages 149-164

  Thwaites, Des ^a  

^a UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000574667     PISSN: 02650487     EISSN: 17593948     Source Type: Journal    
DOI: 10.1080/02650487.1995.11104606     Document Type: Article

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