Navigating through China's new advertising law: The role of marketing research

International Journal of Advertising

Volumn 16, Issue 4, 1997, Pages 284-294

  Chadwick, James ^a  

^a Ogilvy Mather Asia Pacific   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000328940     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104697     Document Type: Article

References (7)

1. Advertisement Law of the People's Republic of China (1994) Order No. 34 of the President of the People's Republic of China, 27 October. Beijing: Tenth Session of the Standing Committee of the Eighth National People's Congress.
2. Austin, S.R., (1983) Advertising regulation in the People's Republic of China. Law and Policy in International Business 15 (3).
3. China Daily (1985) State bans deceptive advertising. 11 July, 3.
4. Foreign Broadcast Information Service (FBIS) (1982) State Council issues advertising regulations. 18 February, K-10.
5. People's Daily (1986) Clearing and checking deceptive foreign ads. 6 March, 4.
6. Schell, Orville, (1984) To Get Rich is Glorious: China in the 80s. New York: Pantheon Books.
7. Sit, Victor, (1983) Commercial and Economic Relations of the People's Republic of China. Hong Kong: Macmillan Publishers, Ltd.