The future of brands in academic publishing

Online and CDROM Review

Volumn 20, Issue 4, 1996, Pages 181-183

  Sandelands, Eric ^a  

^a Anbar Electronic Intelligence   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000238991     PISSN: 13532642     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb024580     Document Type: Article

References (15)

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3. BEALE, C. (1994) Are magazines brands? Campaign, 26 August, 24-25.
4. BUTLER, J. (1995) Scholarly resources on the Internet, Campus-Wide Information Systems, 12(3), 12-14.
5. DAY, A. and J. PETERS (1994) Quality indicators in academic publishing, Library Review, 43(7), 4-72.
6. DAY, A. and K. TOLEDANO (1995) Quality inside out and outside in, The TQM Magazine, 7(2), 23-28.
7. DENNISON, L. (1996) forthcoming MBA dissertation.
8. EVANS, P. (1994) The peer review process, Literati Newsline, special issue for authors and editors.
9. GOTZE, D. (1995) Commercial Electronic STM Publishing: A Survey of Market Development, Copyright Issues, Enabling Technologies and Actual Status, report to the International Association of Scientific, Technical & Medical Publishers.
10. HAGUE, P. and P. JACKSON (1994) The Power of Industrial Brands, McGraw-Hill.
11. HITCHCOCK, S., L. CARR and W. HALL (1995) A survey of STM on-line journals 1990-1995: the calm before the storm, accessible at http://journas.ecs.soton.ac.uk/survey /survey.html.
12. KAPFERER, J. (1995) Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity, Kogan Page.
13. SANDELANDS, E. (1996) Which journal? The politics of where to publish, Collection Building, 15(1), 27-37.
14. WILLS, G. (1995) Embracing electronic publishing, The Learning Organization, 2(4), 14-26.
15. WILLS, M. and G. WILLS (1996) The ins and the outs of electronic publishing, Journal of Business and Industrial Marketing, 11(1), 90-104.