Aggregate diffusion forecasting models in marketing: A critical review

International Journal of Forecasting

Volumn 10, Issue 2, 1994, Pages 353-380

  Parker, Philip M ^a  

^a INSEAD   (France)

Author keywords

diffusion of innovations; forecasting; New product marketing

Indexed keywords

EID: 0000087498     PISSN: 01692070     EISSN: None     Source Type: Journal    
DOI: 10.1016/0169-2070(94)90013-2     Document Type: Article

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