Corporate Responses to Changes in Reputation

Corporate Reputation Review

Volumn 1, Issue 3, 1998, Pages 250-270

  Carter, S M ^a   Dukerich, J M ^b  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 0000062078     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540047     Document Type: Article

References (0)